A Collaboration with Results
Scanlak Balling faced the challenge of attracting new surface treatment apprentices and wanted to appeal to the younger generation through digital media. They decided to partner with JS Danmark to create a professional film and brochure to attract talent while involving the company’s suppliers and partners in the process.
After a convincing presentation from JS Danmark, Scanlak Balling decided to move forward with the project. The result was professional, eye-catching and complete communication material. JS Danmark handled the entire process and delivered targeted material for social media and the website.
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Do you know Scanlak Balling?
Scanlak Balling is a leading company within surface treatment and powder coating of metal parts. Established in 1985 and based in Spøttrup, Denmark, the company has achieved a solid position in the market. With a dedicated team of around 50 employees, Scanlak Balling A/S offers a comprehensive range of services including degreasing, shot blasting, assembly and delivery of finished parts.
The company serves a wide range of customers ranging from Danish and international industry to machine factories, the building and construction industry and the agricultural industry. With a focus on an environmentally friendly production process and a continuous pursuit of high-quality standards, Scanlak Balling offers a flexible and customer-oriented service that meets the needs of a wide spectrum of industries.
Culture, values and career paths – An engaging and compelling presentation
Inspiring possibilities – Scanlak Balling A/S’ film and brochure
For Scanlak Balling A/S, JS/Danmark developed a comprehensive solution consisting of a film and an interactive brochure to attract and inform potential apprentices and strengthen the company brand as an attractive employer.
The film was created with a focus on presenting the company’s culture, values and career opportunities in an engaging and visually appealing way. Combining interviews with current employees with footage of the production process and company facilities, the communication package became a powerful tool to attract and retain the interest of potential apprentices.
The interactive brochure complemented the film by offering detailed information about the company and its training opportunities in a dynamic and easily accessible way. Users could navigate through different sections, read about the company’s history, view images and videos, and gain insight into the different aspects of a career at Scanlak Balling A/S.
Culture, values and career paths – An engaging and compelling presentation
Increased awareness and a stronger brand
Strengthened brand
Differentiation in the industry
Increased attention from apprentices
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Improved attractiveness with an innovative solution
The benefits of the solution were manifold. Firstly, the company could now present itself in a modern and engaging way, strengthening its brand and attracting the attention of potential apprentices. Furthermore, the interactive brochure allowed users to explore the content at their own pace and according to their interests, increasing the effectiveness of the communication.
Finally, the solution gave Scanlak Balling A/S a competitive edge by differentiating the company from other employers and positioning it as an innovative and attractive destination for apprentices.
The benefits of the solution were clear, as it resulted in increased awareness of the company, increased interest from potential apprentices and a strengthened image as an attractive employer. At the same time, it gave the company a valuable tool to maintain and develop its recruitment efforts in the future.
