A long-term partner in ventilation, cooling and building automation
VFB works with ventilation, cooling, service, contracting, electrical solutions, and building automation for commercial properties, public-sector organisations, and industrial customers in southern Sweden.
The company has around 40 employees and long-standing customer relationships with municipalities, property companies, and industrial businesses, among others. With nearly five decades in the industry, VFB has built strong expertise and a stable business focused on energy efficiency, service, and long-term partnerships.
When the right talent is hard to find
The shortage of qualified labour is one of the biggest challenges in the ventilation industry. For VFB, it was not only about becoming more visible — it was about showing why people should choose them as an employer.
At the same time, the company lacked modern and consistent tools for presenting its business. Although VFB is a well-known name in the industry, there was limited material that clearly communicated the company, its culture, and the development opportunities available to future employees.
The goal was to create a clear employer profile that could be used in recruitment, customer dialogues, and digital communication.
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A clear story that works across many contexts
Today, VFB has a communication package that helps them present the company in a professional and consistent way. The material highlights both the business and the people behind it, with a particular focus on what it is like to work at VFB.
The initiative also includes branding for the company’s service vehicles. With an updated vehicle design, VFB is more visible when visiting customers and out on the road, strengthening everyday brand recognition.
The material is used in several ways across the organisation:
- Film: Used to present the company, the work culture, and development opportunities to potential employees.
- Interactive brochure: Linked in email signatures, used on the website, and serving as a core company presentation with a clear employer profile.
- Printed brochure: Available in reception and meeting rooms, as well as used in customer meetings and occasionally at trade fairs.
- Social media: Used to increase visibility and create a more continuous presence with both customers and future employees.
- Vehicle branding:
The company’s service vehicles act as mobile advertising, increasing visibility and making VFB more recognisable across the region.
The material makes it easier to tell the same story across all channels and creates a clear thread throughout the company’s communication.
Greater visibility and a stronger employer profile
For several years, VFB has worked purposefully to strengthen its visibility and employer brand. With the new material, they now have tools that make it easier to present the company in a professional way — both to customers and future employees.
At the same time, the material has become something employees feel proud to share. It helps create recognition, spark curiosity, and provide a clearer picture of the company behind the name VFB.
Results VFB has achieved with the communication package
A clearer employer profile
VFB can now show more clearly what it is like to work at the company and what development opportunities are available to future employees.
Greater visibility in the market
Through a more active presence on social media, branding for service vehicles, and consistent communication materials, the company is now seen more often and in more places than before.
Professional materials to build communication around
The film and brochures are used across everything from recruitment and customer meetings to the website, email signatures, and internal presentations. This creates a more consistent impression of the company across all touchpoints.
