Case
Danmarks civile Hundeførerforening – Increased visibility and membership growth through targeted communication
Danmarks civile Hundeførerforening wanted to attract more members and increase its visibility among dog owners and families with children who are interested in outdoor life with dogs.
JS Danmark produced a customized communication package including a printed and online brochure and a film that effectively conveys the association’s values and community spirit. The material has strengthened their marketing and contributed to increased awareness.
Danmarks civile Hundeførerforening (DCH)
DCH s a nationwide association with many local chapters and over 100 years of history, run by volunteers. The association offers dog training that strengthens the bond between dog and owner, courses, and social activities. The association aims to inspire dog owners and families with children to lead an active life with their dogs, and has a strong focus on community and outdoor life with dogs.
Attracting more members
Danmarks civile Hundeførerforening (DCH) faced the challenge of attracting new members and raising awareness of the association. As an organization run by volunteers, it is crucial for DCH to reach out to dog owners and families who share a passion for dog training and outdoor life with dogs, and who want to contribute to the volunteer community.
The association also wanted to appeal to a broader target group, including families with children and dogs. Therefore, there was a need to communicate DCH’s values and community in a way that inspires and engages potential members.
A tailor-made and flexible communication package
To meet DCH’s needs, JS Danmark produced a flexible communication package that included both a printed and an online brochure as well as a professional film.
The material was designed to communicate the association’s values, community, and activities in an engaging and accessible way, while also being usable across different channels and formats. With a focus on ensuring recognizability and credibility, the content and visual expression were carefully adapted to DCH’s identity.
Brochure that creates visibility and effective member recruitment
The printed brochure was distributed at local events, where members actively shared the material with potential new members. An additional print run of 2,000 copies underscores the value of the material. The online brochure, integrated into the association’s e-mail signature, makes it easy to share information digitally and reach a wider audience.
Film that engages the target group
The professional film was created to provide a visual and emotional insight into the association’s activities and values. The film serves as a powerful supplement to the brochures and helps capture the target group’s attention via social media and other digital platforms.
Materials that make a difference
The printed brochure has proven to be an invaluable resource, as evidenced by the additional print run of 2,000 copies. The online brochure has made it easy to share information digitally, while the film has created a strong visual and emotional connection with the target group.
See the online brochure here.
See the professional film here.
Visit DCH’s website here.
A successful collaboration that creates value
The collaboration between DCH and JS Danmark has resulted in an effective communication package that has strengthened the association’s visibility and attracted new members. The combination of printed and digital material, as well as an engaging film, has enabled DCH to reach their target group on multiple platforms and formats.
Increased visibility through printed material
The brochure has raised awareness of the association and its activities, both physically and digitally, and strengthened DCH’s efforts to attract new members.
Effective digital communication
The online brochure was integrated into e-mail signatures, making it easy for DCH to share information digitally and reach a wider audience. This has strengthened their digital presence and made communication more accessible.
Engaging film that captivates the target audience
The professional film has provided DCH with a visual and emotional tool to communicate their values and sense of community. The film has helped spread awareness of the association via social media and other digital platforms.
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