Case
Roskilde Domprovsti – Strengthened communication and increased visibility of the church’s many opportunities
wanted to highlight the church’s many opportunities beyond worship services, such as musical communities and social activities. With an interactive brochure and engaging videos, JS Danmark created a common thread in their communication and helped them reach their target audience effectively.
Focus on community-building and diverse activities
is part of the Danish National Church and comprises several parishes in the Roskilde area. The deanery works to strengthen the role of the church in the local community and create a space for both spiritual and social communities. In addition to traditional church services, they offer a wide range of activities, such as children’s choirs and lung choirs, which cater to different age groups and interests.
Based on that, a major goal was to spread awareness of the church’s many opportunities and activities that go beyond traditional church services. In particular, they wanted to highlight the social and musical communities in order to attract a broader target group and create greater engagement in the local community.
Communication with a common thread
The deanery needed a solution that could bring together their messages across platforms and create a common thread in their communications. It was important to them that the material could be used both digitally and physically, and that it could be integrated with their existing channels, such as their website and e-mail signatures.
A personal angle strengthens the message
To make their offerings more present and relevant, Roskilde Domprovsti wanted to include personal stories and insights into their activities, such as interviews with parish priests and choir leaders. This would help create a stronger connection with the target group and make the messages more vivid and engaging.
A comprehensive communications package
JS Danmark produced a comprehensive communication package that combined an interactive brochure with videos. The brochure was designed with a magazine-inspired layout and included interactive features such as galleries and motion design. These elements have created a visual and engaging experience that captures the attention of the target audience.
The communication package was created with a focus on ensuring consistency across the deanery’s existing channels. The interactive brochure was integrated into the front page of their website and e-mail signatures, while images and videos from the project were used as eye-catchers on the website.
Cross-platform integration
Personal and engaging videos
As part of the solution, a profile film and two snap videos were produced, featuring interviews with the parish priest and choir director, among others. These videos provided a personal insight into the activities and made it easier for the target group to relate to what the church has to offer.
Physical and digital materials
In addition to the digital brochure, 500 printed copies were also produced to be distributed physically to the target group. This enabled Roskilde Cathedral Deanery to reach both digital and non-digital users, strengthening their overall communication efforts.
A successful collaboration with lasting results
The collaboration between Roskilde Domprovsti and JS resulted in a comprehensive communication package that not only strengthened the deanery’s visibility but also created a common thread in their communication across platforms. With a combination of interactive and printed materials as well as engaging videos, the deanery now has effective tools to reach their target audience and highlight the church’s many opportunities.
Take a look at Roskilde Domprovsti’s interactive brochure and videos to see how communication has been taken to a new level:
See the interactive brochure here
Visit Roskilde Domprovsti’s website here
With this solution, Roskilde Domprovsti is well equipped to engage its target audience and highlight the church’s many offerings in a modern and appealing way.
Three key advantages of working with JS Danmark
Consistent communication across platforms
Roskilde Domprovsti achieved consistency in their communication by integrating the brochure and videos on their website, in e-mail signatures, and as eye-catching elements on digital platforms. This created recognition and strengthened their brand.
Personalization of the church’s offerings
The videos produced, including interviews with the parish priest and choir director, provided an authentic and personal insight into the church’s activities. This made it easier for the target group to relate to and engage with the church’s offerings.
Flexible and versatile materials
With both a digital and printed brochure as well as videos, Roskilde Domprovsti got a flexible solution that could be used across different channels and target groups. The 500 printed brochures also made it possible to reach non-digital users effectively.
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