Case
Skovhave Landbrug: Website, film and interactive brochure
– A complete communication package
Skovhave Landbrug wanted to strengthen their professional image as a modern farm and increase their visibility to both customers and the local community.
To achieve this, they chose to collaborate with JS Danmark on a comprehensive solution to increase and secure their presence on online platforms.
A complete communication package
The solution JS Danmark delivered consisted of a new professional website, an interactive brochure with beautiful galleries and drone photos, and a film that elegantly conveys Skovhave Agriculture’s messages in about a minute and a half. All carefully selected products that help to emphasize that this is a modern farm – also when it comes to communication.
The complete communication package has resulted in increased online presence and positive feedback from customers and partners.
Do you know Skovhave Landbrug?
Skovhave Landbrug is a modern agricultural company that focuses on sustainable, high-quality production. The farm “Skovhave” was established in 1807 and has been in the same family since. Today, the company is owned by the 8th generation Jørgen Jørgensen, who has been running the farm since 2007, with deep respect for the 200-year-old family history.
Production at Skovhave Landbrug consists of 650 sows, producing 24,000 pigs and 650,000 broilers annually on the 350 hectares of land. Part of the feed for broiler production is produced on their own fields, which ensures a high standard of quality.
Customers range from local food producers to large, international food companies. Skovhave Agriculture’s primary focus is to deliver high-quality raw materials that meet strict standards for both food safety and environmental sustainability.
An effective collaboration on professional communication
The task for JS Danmark was to help Skovhave Landbrug create visibility for the company as a modern and professional farm. This through professional material that could convey the messages with new forms of communication to customers, partners and “neighbors”.
“I didn’t feel like my business was looking professional, so I needed to fix that,” says Jørgen Jørgensen.
The reason for choosing JS Danmark as a partner was the opportunity to present the company in a complete communication package, where the website in particular aroused interest, but with a film and interactive brochure to give an extra push to get out there.
It was new for Skovhave Landbrug to develop a website, as there was no existing one. But with good dialog throughout the process and a strong coordinating effort from JS Danmark, who made sure to gather the many threads continuously, they succeeded in coming up with a complete package where the brochure and film were integrated on the website on the launch day.
“It’s been a good process where I’ve had ample opportunity to provide my input, and we have professionally created the products I requested. Especially focusing on the fact that I needed a website. It turned out just as I wanted it. In fact, I got exactly the complete package I wanted,” says Jørgen Jørgensen.
About the collaboration
It was important for Skovhave Landbrug to work with a professional partner. Someone who knows the market, knows what is important to communicate to the target group, and who drives the process with a steady hand from start to finish.
“When I talk to people, I make no secret of the fact that I feel we have a professional partner. It was important for me to find someone who could assist me in this way. JS Danmark knows the market, they know what information my customers and partners want to receive and the way it is delivered. I don’t have my finger on the pulse – I expect a professional company to do that – and JS Danmark does that.”
Skovhave Landbrug now has a unified and coordinated communication strategy that helps them reach both existing and potential customers in an effective, professional and welcoming way
Coordinated communication strategy and increased online presence
Coordinated communication strategy
Skovhave Landbrug now has a unified and coordinated communication strategy that helps them reach both existing and potential customers in an efficient, professional and inviting way.
Increased visibility
With a complete communication package, Skovhave Landbrug is now more visible to their customers and local community.
Strengthened brand
With the new website, interactive brochure and film, Skovhave Landbrug’s brand has been strengthened and they appear stronger to customers, the local community and business partners.
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