20 practical ways to reuse your film, brochures and website

One professional film – multiple strategic roles

A lot of companies treat their film as a single-use item. Publish it once, embed it on the frontpage and move on. But here’s the thing – one film can play several strategic roles.

Here are five concrete ways to use it:

1. Strengthen your frontpage
   Place the film prominently on your frontpage or key landing pages to explain who you are within seconds.
2. Support your sales meetings
   Send the film before a meeting to set expectations – or play selected parts during the meeting to clarify complex messages.
3. Create ongoing social content
   Cut the film into short clips, stills or quotes and use them to guide people back to your website.
4. Improve onboarding and internal alignment
   Use the film to introduce new employees to your company’s positioning and key messages.
5. Stand out at physical touchpoints
   Show the film at trade shows, conferences or even in your reception area to make a stronger impression.

One film. Multiple touchpoints. More value from the same investment.

Interactive and printed brochures as supporting layers

Brochures are often seen as simple information carriers. But they actually work best as supporting layers in a broader communication setup.

Here are a few ideas on how you can repurpose interactive and printed brochures to get the most out of them.

Interactive brochures – use them to deepen the dialogue

Instead of being used just once, your interactive brochure becomes a flexible sales and marketing tool.

Printed brochure – use it where physical presence matters

1. Use it to support face-to-face meetings
   Hand out a printed brochure during meetings so key messages don’t disappear once the conversation ends.
2. Leave it behind after events
   At trade shows or workshops, a brochure becomes a tangible reminder of your company.
3. Bring it into recruitment conversations
   Give candidates something concrete that explains your company, culture and values.
4. Place it in your reception area
   Let visitors explore your services while they wait.
5. Share it through partners
   Distribute brochures through partners and local channels to extend your reach.

When print and digital support the same message, they reinforce each other instead of competing.

Your website as the strategic hub

If content repurposing has a center, it’s your website.

Your website will often act as the base everything else points to. Films, brochures, social media posts and presentations all lead people back to a place where the full story is available.

This doesn’t mean your website needs constant rebuilding. It means using it strategically.

Here are situations where guiding people to your website creates value:

1. After a first conversation
   Instead of repeating everything, send them to a relevant service page or case story that explains it clearly and consistently.
2. Before a sales meeting
   Share a specific landing page or case in advance so the meeting can focus on real needs instead of basic information.
3. When answering recurring questions
   Direct customers to a relevant page instead of rewriting the same explanation every time.
4. After events or presentations
   Send participants to a tailored landing page that supports the next step.
5. When prospects compare you to competitors
6. Guide them to pages that clearly explain your approach, process or differentiators. Instead of leaving the comparison to guesswork, let your website show what sets you apart – in your own words.

Other insights like this

Dive into some of our other insights and find inspiration for your marketing efforts.