Case
Energnist A/S – A complete communications package that strengthens brand positioning and recruitment
Energnist has significantly strengthened its profile with a complete marketing solution that both boosts commercial visibility and attracts new employees.
Who is Energnist A/S?
Energnist A/S operates two waste-to-energy plants in Denmark, where the company converts suitable combustible waste into heat and electricity. This turns residual waste into valuable energy and supports critical infrastructure.
Energnist’s customers include municipalities, businesses, and European importers of suitable combustible waste. The company works to deliver efficient, environmentally friendly solutions that create value for both customers and society.
Lacking marketing materials
Energnist faced a challenge: The company lacked marketing materials that could communicate its work with waste-to-energy in a professional and easy-to-understand way. As a result, it was difficult for the business to stand out to partners, customers and potential future employees.
The need for a targeted and flexible communications package
The company wanted a solution that could be used across purposes and target groups. On one hand, the material needed to clearly present the company’s services and capabilities to partners. On the other hand, it needed to support recruitment efforts by highlighting Energnist as an attractive workplace.
At the same time, the company required high quality in both the visual expression and the finished materials, whether used digitally or physically.
A complete communications package
To meet Energnist’s needs, JS Danmark developed a tailored communications package that combines digital and printed materials. The ProMedia package includes:
- Digital and printed brochure: Visually appealing and informative materials that can be used for presentations and in e-mail signatures for key employees.
- Profile film: A professional film that communicates Energnist’s values, competencies and workplace culture.
- Snap video: A short, employee-focused video used for recruitment purposes, for example in job postings.
- SoMe material: Content for social media that strengthens Energnist’s digital presence and engagement with the target groups.
The communications package is designed to be flexible and targeted, enabling Energnist to use it for different purposes. The printed brochure and the profile film are ideal for promoting the company to partners, while the snap video and the social media materials effectively support recruitment efforts.
Stronger visibility and a cohesive concept
With this solution, Energnist now has a cohesive, professional communications concept that strengthens its visibility and brand. The materials are both inspiring and informative, enabling the company to communicate its messages clearly and effectively to different target groups.
See the interactive brochure here.
See the professional film here.
3 benefits Energnist has gained with the materials
High-quality marketing materials for multiple purposes
Energnist now has inspiring, informative, high-quality marketing materials, both digital and printed, that can be used for multiple purposes.
Increased visibility and stronger brand positioning
The communications package has strengthened Energnist’s visibility to partners, while also highlighting the company as an attractive workplace.
Flexible and effective communication for all target groups
With flexible and targeted content, Energnist can communicate clearly and effectively to both partners and potential employees.
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