The future of marketing: 4 key trends you need to know for 2025

2. Hyper-Personalized videos with AI

In 2025, consumers will expect brands to deliver tailored, real-time experiences that resonate deeply with individual needs. We are not just talking about recommendations or using the consumer’s name in the content. AI and advanced data analytics allow brands to create tailor-made experiences for their audience based on past behavior and preferences. This includes personalized content across social media, websites, and emails that adapt to customers in real time, boosting engagement. By leveraging AI, brands can anticipate customer needs and deliver relevant, impactful messaging that builds loyalty. According to Wyzowl, personalized video content can increase viewer engagement by 35%.

Check out a few techniques you can use for creating personalized video content:

• Dynamic video content: Use technology to create videos that change based on viewer data. For instance, brands can tailor messages based on user location, preferences, or purchase history.
• Personalized recommendations: Incorporate product recommendations within videos based on viewer behavior. For example, an e-commerce brand could suggest items similar to what a customer has previously viewed.
• Interactive videos: Allow viewers to make choices that influence the video’s direction. This interactive experience can create a sense of involvement and increase viewer satisfaction.

Find more personalization techniques for video here.

3. Sustainability and ethical marketing

Consumers are increasingly prioritizing sustainability and expect brands to do the same. Companies that commit to eco-friendly practices can build trust and attract socially conscious customers. A Nielsen report revealed that 73% of global consumers are willing to change their consumption habits to reduce environmental impact, and this tendency is not expected to fade.

Studies have shown that 87% of consumers view companies more favorably when they support environmental issues. So, this is your cue to start communicating about your sustainability efforts.

Need some inspiration and guidelines for how to get started? Here are a few strategies for practicing sustainable and ethical marketing:

• Learn from leaders: Observe best practices from sustainability pioneers like Patagonia and Ben & Jerry’s, who excel in aligning their operations with environmental and social values.
  

• Incorporate sustainability into your business: Reduce waste, use renewable energy, and prioritize recycled materials. Ensure that materials are ethically sourced, such as Fairtrade and FSC-certified products.
  

• Avoid greenwashing: Be honest and transparent about sustainability efforts. Exaggerating results can harm credibility.
  
• Highlight social responsibility: When relevant, address equity, diversity, and environmental themes in your marketing. Demonstrating true dedication to these issues attracts value-driven consumers and potential employees.
  
• Measure and report progress: Track metrics such as your carbon footprint and energy usage. Share both achievements and setbacks transparently.

4. Voice search and conversational AI

The development and integration of voice search and conversational AI are transforming consumer interactions rapidly. Voice search allows users to obtain information through spoken commands, while conversational AI enables two-way interactions via chatbots and voice assistants like Siri or Alexa using natural language processing. According to PwC, 71% of consumers prefer voice-based queries, while chatbots are expected to save businesses $8 billion annually by 2026.

These technologies enhance customer experience by providing quick, hands-free access to information and personalized assistance, thereby increasing engagement and offering valuable data insights. Benefits include:

• Improved customer experience: Customer navigation is simpler and quicker. The customer can skip complicated menus and get straight to the information they need. With conversational AI, the customer is met with human-like conversation, making it easier to ask questions and solve challenges.
  
• Increased accessibility: Voice interfaces are important for ensuring accessibility for all customers. They’re inclusive for people with disabilities, providing another option for interacting with brands.
  
• Data insights and analytics: Conversational AI provides businesses with real-time feedback from customers. This gives them an opportunity to quickly adapt to the customer’s needs and improve customer satisfaction. In fact, any voice interaction with your consumers gives you an idea of the customer’s intent and preferences, providing direction for your marketing efforts.
  

There you have it! These are a few of the trends we expect to gain even more traction in 2025. By staying ahead of these developments, companies can foster deeper connections with their audiences and drive sustainable growth.

If you feel overwhelmed by having to navigate the marketing landscape, do like thousands of other customers and check out how we can help step up your marketing game for the future.

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