Storytelling: How to make your content live happily ever after

Tired of dull and uninspired content? Storytelling is the magic tool that can elevate your content, keep your audience’s attention and stick to their memory.

Category Content marketing
Date 21. February 2023

Are you also tired of uninspired and dull content? We get it, so are we! If you are out of magical ideas to present your brand’s value or a new product, it is easier to skip the creative unfolding and just get it over with. We also get that. But just hear us out – there is a tool, that can help you steer out of the pitfall that is the meaningless “but-we-have-to-post-something”-content. Storytelling.

Storytelling is your tool to elevate your content and keep your audience’s attention. When your stories are strong and personal they distinguish you from all the other brands (and AI tools). And they stick to the memory of your customers – it is a win-win situation.

Do you still need a reason to start telling stories?

Here are three from Forbes

  1. Helps you stand out
    In the age of content clutter, it is up to you to grab the attention of your audience. If you don’t want them to skim through your content, make sure it’s creative to catch the eye of the reader.
  2. Builds your trust
    Telling stories that address issues close to the consumer’s heart is one way to show that you care. When you show that you have their best interest in mind, the audience starts to trust you. You don’t buy trust, you earn it.
  3. Feels less aggressive
    Honestly, no one likes a hard sell. By delivering your message and relating to your audience through stories about their biggest concerns or dreams, you become less pushy and you are more likely to draw in consumers.

One phenomenal way to tell a story is to use video, and you can read more about the opportunities that come with the format in this article right here.

Staring at the blank page before you…

It takes practice and we are not saying that it is easy, but it is quite impactful. Think of your own experience with content – what kind of stories make you think, warms your heart, keep you hooked or even take action?

It is the good stories that stick, right?

There is an abundance of possibilities for you and your content when you sprinkle a little bit of storytelling on top. So, read on to find out how to create appetizing and delicious sprinkles for your content.

Like most tasks, they become more concrete once there is a plan. So here are a few tips for how to get started with storytelling.

According to HubSpot, there are five key components of a good story.

  1. Characters
    The character in a story forms the connection between the storyteller and the audience. Use a character, which the audience can identify with, so they will be more likely to act on your call to action.
  2. Conflict
    The vast majority of good stories have some sort of conflict. A conflict can create an emotional connection between the audience through relatable experiences. Therefore, a story is often about how the main character overcomes an obstacle or challenge.
  3. Structure
    If you want your audience to keep reading, you must tell your story in a somewhat natural flow – a beginning, middle and end. Use your plot to structure the story, and make sure that you break your story into sections, making the story easier to read.
  4. Setting
    How your audience perceives and understand your story is highly influenced by the context. The setting can help you communicate the values and goals of your character, change the tone of the conversations and action. It also works very well for “Show it, don’t tell it”.
  5. Resolution
    Wrap it up! All good things come to an end, and so do your stories. Make sure that the story ends in a way, that inspires the audience to follow through on your call to action.

It definitely is a trial-and-error process. When done right, storytelling helps you create stories that stands out and reserves a spot in the customer’s memory. We work with storytelling every day, by bringing our customer’s stories to life through videos and interactive brochures. Storytelling is one of our most important super powers to draw in more customers.

So grab your pen and paper and use your super power to start telling stories!

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